Job Description

POSITION SUMMARYThe Sr. Brand Manager will be a key player in marketing calendar development and activation for the brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the lunch business, the brand’s largest daypart. ESSENTIAL FUNCTIONS· Be a champion for the brand and operate with a strong sense of ownership · Help lead the planning and development of the national marketing calendar to enable the brand to exceed same-store sales. Strategically build and plan different calendar layers such as Lunch, value, beverage and LTO products in a unified effort to drive sales· Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies· Help define and lead a menu vision across the brand to maximize sales and profit· Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging· Partnership with media and creative teams to engage internal or external agency resources in creative development and media planningPartner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate· Lead business case development to support business recommendations that drive growthPOSITION QUALIFICATIONS/CORE COMPETENCIES· 9+ Years experience in Branding and Marketing, Advertising, or a related field, ideally in the QSR space· Demonstrated broad and well-developed functional marketing skills in a dynamic, highly promotional space· Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency. · Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences. · Creative problem solver; ability to think outside the box to create solutions and drive business strategy· A clear commercial orientation and ability to think and act like a general manager· Strong intuition, ability to “connect the dots” and manage through ambiguity· The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly· BA / BS degree - M.B.A. or Masters in Marketing degree is preferred.WORK ENVIRONMENTCorporate Office fast paced, high volume of activity and a deadline driven environmentPHYSICAL DEMANDSSitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouseTravels as needed approximately fifteen (15)%Job SummaryRequisition Number: SRMAN004665Job Category: MarketingSchedule: Full-Time

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